How might we... 

increase the amount of items added to cart?

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RESEARCH

MOBILE SHOPPING

LARGE CONTRIBUTOR

Based on my past experience with ASRV's analytics and further research, I've found that more than half of all internet shopping traffic is from a mobile device.

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DEFINING

THE PROBLEM

MOBILE SHOPPING

CURRENT DESIGN

The add to cart button is not immediately accessible, and while scrolling through the entire page, the button gets further away.

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COMPETITOR

ANALYSIS

INSPIRATION

DESIGN PATTERN

The static bottom bar assures that the CTA button is immediately available and is ever-present while scrolling.

Although Nike has a simplistic design, when the static button is clicked, the button performs as an inline link if the user has not selected a size. This requires the user to press the add to bag button twice.

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Nike's design promotes the cart to be used as a convenient placeholder for temporary storing and comparing products of interest. This highly contributes to cart abandonment.

LOW-FIDELITY

WIREFRAME

ANIMATED MOCKUP

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FEEDBACK

CRITIQUE

PEER ANALYSIS

Through video chat,  I shared my screen for my peers to view and critique my work.

"What if I want to change the color?

I still have to scroll up to change it."

ITERATION

LOW-FIDELITY

WIREFRAME

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ANIMATED MOCKUP